What Are the Highest Paid Blogs in the World?
Here is a list of the highest paid blogs in the world. We’ll explore how each blog, and blogger, achieved their success and monetized their blog.
- HuffPost (fka The Huffington Post) (News Aggregator & Blog) – $500M per year
- Timothy Sykes (Finance) – $120M per year
- Engaget (Tech Product Reviews)- $47.5M per year
- PerezHilton – $41.3M per year
- TheBlondeSalad / Chiara Ferragni (Lifestyle & Fashion) – $35M per year
- Moz / Rand Fishkin (Content Marketing) – $35M per year
- Copyblogger / Brian Clark (Blogging) – $33M per year
- Mashable / Pete Cashmore (News & Entertainment) – $30M per year
- Sarah Titus (Mommy Blog) – $25M per year
- Melyssa Griffin (Entrepreneurship) – $25M per year
1) HuffPost / Arianna Huffington (News Aggregator & Blog) – $500M per year
Photo: Arianna Huffington 2011 Shankbone by david_shankbone
How did HuffPost become successful?
The HuffPost is considered to be the highest earning blog in the world. While the blog makes nearly $500M per year, as the founder of HuffPost, Ariana makes $250M per year.
HuffPost was founded back in 2005. What made HuffPost successful was that it offered an alternative to popular news outlets by acting not only as a news aggregator but by also offering posts from a large community of bloggers, celebrities and journalists.The unique niche filled a gap in the market which propelled it to being one of the top blogs of all time.
How does HuffPost make money?
HuffPost has two main sources of revenue – advertising revenue and corporate sponsorships. By making their content entirely free to its audience, traffic to the website is substantial enough to warrant corporations flocking to their doors to place ads on the site in hopes of reaching their massive audience.
2) Timothy Sykes (Finance) – $120M per year
How did Timothy Sykes become successful?
Sykes has become one of the most successful bloggers in the world by teaching people how to buy and sell penny stocks. It all started when a 22 year old Sykes turned an initial investment of $12,000 into $1.65 million after trading penny stocks. He managed a hedge fund for Barclays for nearly three years before turning his talents to teaching others how to trade penny stocks.
How does Timothy Sykes make money?
In 2007, Sykes founded his blog, TimothySykes.com. He runs a community of penny stock traders at Profit.ly. With nearly 1.2 million followers, he makes the bulk of his income from selling products including DVDs and trade alerts.
3) Engadget / Peter Rojas (Tech Product Reviews) – $47.5M per year
How did Engadget become successful?
Rojas originally founded the ever popular technology review website, Gizmodo. But 18 months after founding Gizmodo, Rojas was itching to create a new tech website that didn’t require him to be impartial in his reviews. In 2004, Rojas founded Engadget despite fears that the world didn’t need another tech review blog. However, his instincts proved right as he now makes $5.5 million per month.
How does Engadget make money?
Engadget’s biggest source of revenue is through direct advertising money and is paid on the basis of page views.
4) PerezHilton / Mario Armando Lavandeira (Celebrity Blogger) – $40M per year
How did PerezHilton become successful?
Hilton began his blogging journey in 2004 from a small coffee shop in LA. His blog, PerezHilton.com, talks about all things Hollywood gossip inclusive of scandalous tabloid photos. The website took off quickly from 20,000 views a day to garnering as much as eight million hits a day. He eventually diversified and produced his own podcast, Perez Hilton Podcast, which was launched in 2015.
How does Perez Hilton make money?
At one point, the site charged brands as much as $9,000 per week to advertise their products and services. According to Wired, PerezHilton was getting up to $54,000 per day in direct advertising on the site. Currently, his site also generates revenue through significant sponsorships.
5) TheBlondeSalad / Chiara Ferragni (Fashion Brand) – $35M per year
Photo: Chiara Ferragni at Milan Fashion Week 2013 Giorgio Armani by Giorgio Montersino
How did The Blonde Salad become successful?
Ferragni started as a law student in a small town near Milan who started a blog to document her personal style. After launching her blog in 2009, and seven years later, she boasted a whopping seven million Instagram followers and 14M page views per month on her website. She smartly transitioned her blog to include an online ecommerce store and fashion brand, Chiara Ferragni Collection.
Ferragni credits her success to people being drawn to the story of a self-made woman. Her success may also be attributed to timing as she could be considered one of the first influencers before social media influencers were a thing.
How does The Blonde Salad make money?
She began monetizing her blog to include banner ads, affiliate link, then began taking on sponsorships by modeling brand name clothing in her pictures. She could command as much as $2,000 for a single post.
6) Moz / Rand Fishkin (Content Marketing) – $35M per year
How did Moz become successful?
Moz originally started as SEOmoz, an online community and SEO-focused blog. The blog led to the creation of a marketing consulting firm and the creation of one of the most popular SEO software tools today, appropriately called, Moz. Moz.com was born to provide an SEO tool for bloggers and content-creating brands. It’s accompanying blog now focuses on content marketing, SEO tactics, inbound marketing, and link building. Currently, Moz makes over $1,300 per user and with bloggers and brands clamoring for the number one spot on Google, it’s no wonder Moz produces its mouthwatering $35M in annual revenue
7) Copyblogger / Brian Clark (Blogging) – $33M per year
How did Copyblogger become successful?
Launched 2006, Copyblogger provides content marketing strategies and teaches bloggers how to write better content. Since then, Copyblogger has become one of the most successful content marketing blogs in the world. When Clark first started Copyblogger his primary focus was building an audience. His obsession with identifying his readers’ pain points is what has contributed to his success in building an eight-figure digital media company. By consistently publishing valuable content to his readers, he demonstrated to his readers that what he had to say was useful and his 200,000 customers agree. His secrets to success: teach by doing, write attention-grabbing headlines, and blog with your audience in mind.
How does Copyblogger make money?
Copyblogger has since started creating software and services to address the pain points of its readers.
8) Mashable / Pete Cashmore (News & Entertainment) – $30M per year
Photo: Peter Cashmore 2008 by Shashi Bellamkonda from Potomac USA
How did Mashable become successful?
Pete Cashmore founded Mashable in 2005, a website that discussed technology and social networks. He was obsessed with how technology impacts our lives – so much so, that he spent twenty hours a day working on his blog at just 19 years old. Cashmore posted incessantly, producing two to three articles a day, generating 2 million readers in just 18 months. Part of what Mashable so popular was it’s ability to not only churn out a lot of content to stay on top of what was trending but being able to explain technical stuff into terms that non-technical people could understand. As a result, Mashable’s audience found this approach appealing and relatable.
How does Mashable make money?
Mashable predominantly makes its money through advertising.
9) SarahTitus.com / Sarah Titus (Mommy Blog) – $25M per year
How did Sarah Titus become successful?
Sarah Titus’ story is a true underdog story. She went from homeless to a $1M blog in just a few years. After being abandoned by her unfaithful husband, Titus found herself and her children living in a homeless shelter. Realizing that she had to do something to change their circumstances, Titus started a blog in ___ . She far surpassed her goal of making of making $1,000 a month by making $10,000 per month within 1 year of starting her blog. Her biggest tipf for success – create the best product out there and the marketing will take care of itself through word of mouth.
How does Sarah Titus make money?
Today, Titus makes nearly $1.4 million per year through affiliate marketing, and selling courses on how to create printables, blogging, and about Shopify. She makes an additional $4M per year on selling her printables on Shopify. During her first month of selling printables on Shopify, she made $52,000. By month four, she made a quarter of a million dollars.
10) MelyssaGriffin.com / Melyssa Griffin (Entrepreneurship) – $25M per year
How did Melyssa Griffin become successful?
Griffin is a school teacher turned entrepreneur who teaches entrepreneurs how to grow their own business. Since launching her website in 2013, Griffin has been able to turn her website into a multi-million dollar company. She claims much of her success stems from her marketing efforts on Pinterest. Part of her Pinterest strategy involved turning Pinterest into a search engine rather than for social/community building. Currently Griffin, sells her four online courses, markets her podcast, and runs a podcast course called “Limitless Entrepreneur”. She started a new venture called “Limitless Entrepreneur” which teaches people how to create podcasts.
How does Melyssa Griffin make money?
The bulk of Griffin’s income comes from her graphic design services and online courses, followed by sponsorships via PassionFruit, affiliate marketing, sponsored posts and collaborations.
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